@article{McLain2100, author = {McLain, David L. and Kefallonitis, Efstathios G.}, doi = {10.15556/ijsim.03.01.001}, journal = {International Journal of Strategic Innovative Marketing}, month = {may}, title = {Safety, Comfort, and the Reduction of Fear: Healthcare Messaging and Marketing}, url = {https://doi.org/10.15556/ijsim.03.01.001}, year = {2100} }