@article{De Keyzer2021, author = {De Keyzer, Freya and Dens, Nathalie and De Pelsmacker, Patrick}, doi = {10.1007/s10660-021-09523-7}, journal = {Electronic Commerce Research}, month = {nov}, title = {The processing of native advertising compared to banner advertising: an eye-tracking experiment}, url = {https://link.springer.com/content/pdf/10.1007/s10660-021-09523-7.pdf}, year = {2021} }