@article{De Keyzer2022, author = {De Keyzer, Freya and Dens, Nathalie and De Pelsmacker, Patrick}, doi = {10.1080/00913367.2021.1888339}, journal = {Journal of Advertising}, month = {jan}, pages = {39-56}, title = {How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention}, url = {https://zenodo.org/record/7003741}, volume = {51}, year = {2022} }