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Brand orientation: Past, present, and future
Download from www.researchgate.netPop-up-Stores im Modebereich: Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration
Download from www.researchgate.netBrand orientation and market orientation - from alternatives to synergy
Download from www.researchgate.net"Living the brand": Brand orientation in the business-to-business sector
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