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Is Humor a Countercyclical Advertising Strategy?
Download from www.researchgate.netPostmodern Advertising: A Longitudinal Study of Super Bowl Commercials
Download from www.researchgate.netConsumer Behavior Toward Own Label: Monitoring the Greek Experience
Download from www.researchgate.netConsumer Behaviour towards Own Label: monitoring the Greek experience
Download from www.researchgate.netPolitical Marketing in Greece and the Level of Marketing Orientation of Greek Parties
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