ABSTRACTGrounding zones are vital to ice-sheet mass balance and its coupling to the global ocean circulation. Processes here determine the mass discharge from the grounded ice sheet, to the floating ice shelves. The response of this transition zone to tidal forcing has been described by both elastic and viscoelastic models. Here we examine the validity of these models for grounding zone flexure over tidal timescales using field data from the Southern McMurdo Ice Shelf (78° 15′S, 167° 7′E). Observations of tidal movement were carried out by simultaneous tiltmeter and GPS measurements along a profile across the grounding zone. Finite-element simulations covering a 64 d period reveal that the viscoelastic model fits best the observations using a Young's modulus of 1.6 GPa and a viscosity of 10^13.7 Pa s (≈ 50.1 TPa s). We conclude that the elastic model is only well-constrained for tidal displacements >35% of the spring-tidal amplitude using a Young's modulus of 1.62 ± 0.69 GPa, but that a viscoelastic model is necessary to adequately capture tidal bending at amplitudes below this threshold. In grounding zones where bending stresses are greater than at the Southern McMurdo Ice Shelf or ice viscosity is lower, the threshold would be even higher.