Published in
Corporate Reputation Management, p. 341-356
DOI: 10.1007/978-3-8349-3720-9_17
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„Echte“ CSR-Marken als Erfolgskonzept – CSR-Markenmodell und -Markenaudit diskutiert an einem Best-Practice-Beispiel aus der Bau- und Immobilienbranche
Book chapter published in 2012 by
Carsten Baumgarth,
Lars Binckebanck
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