The new opportunities for collaboration, participatory content creation and communication offered through the advancements of Web 2.0, such as social networking, blogs, wikis, video sharing and other, are creating new learning models. In turn, tutors cannot ignore this trend and have to bear the responsibility of incorporating Web 2.0 tools in formal, informal, work-based and vocational education and approach their students in a very familiar and favourable way. In this context, this paper tries to highlight the need for enhancing tutors’ skills and drive Web 2.0 tool adoption in educational practice. Thus, it draws upon the successful example of a European project regarding agricultural tutors’ training on Web 2.0 tools. The challenge for all agricultural tutors is how to integrate Web 2.0 tools into current curricula and education.