Published in
Palgrave Macmillan, Journal of Brand Management, 6(22), p. 487-514
DOI: 10.1057/bm.2015.27
Links
Tools
Marketing strategy decisions for brand extension success
Journal article published in 2015 by
Pinelopi Athanasopoulou,
Apostolos N. Giovanis,
George J. Avlonitis
This paper was not found in any repository, but could be made available legally by the author.
Full text: Unavailable
Published version:
archiving forbidden
Data provided by 