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Baumgarth and Bolte, 2016
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@inproceedings{Baumgarth2016, author = {Baumgarth, Carsten and Bolte, Dirk-Mario}, month = {apr}, title = {Domizlaff revisited – Expert validation of the ‘brand laws’ by a live research (LR) approach}, url = {https://www.researchgate.net/profile/Carsten_Baumgarth/publication/301677182_Domizlaff_revisited_-_Expert_validation_of_the_%27brand_laws%27_by_a_live_research_LR_approach/links/5721441408ae82260fab4053.pdf}, year = {2016} }
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Domizlaff revisited – Expert validation of the ‘brand laws’ by a live research (LR) approach
Proceedings article published in 2016 by
Carsten Baumgarth
,
Dirk-Mario Bolte
This paper is available in a repository.
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