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Baumgarth et al., 2010
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@inproceedings{Baumgarth2010, author = {Baumgarth, Carsten and Merrilees, Bill and Urde, Mats}, month = {sep}, title = {From market orientation to brand orientation - back tracking and mapping routes forward}, url = {https://www.researchgate.net/profile/Carsten_Baumgarth/publication/293488115_From_market_orientation_to_brand_orientation_-_back_tracking_and_mapping_routes_forward/links/56b8f5e608ae9d9ac67dbf09.pdf}, year = {2010} }
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From market orientation to brand orientation - back tracking and mapping routes forward
Proceedings article published in 2010 by
Carsten Baumgarth
,
Bill Merrilees
,
Mats Urde
This paper is available in a repository.
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