The way that organizations exploit the Internet has been the focus of a substantial body of scientific studies and non-academic reflection. The main goal of this study is to analyze the potential of the internet as an internationalization mode and factor that influence the adoption of this mean to access foreign markets. For this purpose, we develop a conceptual framework taking for base the technological-organizational-environmental model (TOE) and introducing previous experience of internet use and internationalization as determinants and the model variables as mediators to explain Internet international sales and present a discussion of the differences between traditional international aspects and added elements resulting from internet and virtual marketspaces.