In the past decades, entrepreneurship has become one of the top concepts in the business field. Its relevance has increased since 2009 due to the global economic crisis. The literature associates entrepreneurship with the ability to innovate and create new products, services and projects, whether considering entrepreneurship as a new business initiative or as an innovation and marketing practice within organizations. Despite its relevance, there is no empirical evidence on the enabling factors of entrepreneurship and their contribution to the development of a marketing innovation centered culture. Our model therefore identifies these enabling factors. The data gathered covers four countries: names. I test the framework, keeping in mind each country has its own national education policies. The findings indicate that entrepreneurship education is common in three of the four countries and therefore is a main contributor to entrepreneurial intention. Moreover, there were no distinguishing in propensity regarding age and gender, but the combined country and education affects entrepreneurship propensity. Our analysis poses questions that will guide future paths of research.