Published in
Advances in Advertising Research (Vol. VI), p. 11-24
DOI: 10.1007/978-3-658-10558-7_2
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PEER: Looking into Consumer Engagement in e-WOM through Social Media
Journal article published in 2015 by
Hatzithomas Leonidas,
Leonidas Ηatzithomas,
Christina Boutsouki,
Vassilis Pigadas,
Yorgos Zotos
