The interference induced by UWB communication on systems operating in the frequency range between 0 and 10.6 GHz is the main reason why the essential role in these systems' design is played by the pulse shape selection. That's why an accurate shaping choice can lead to avoid severe performance reduction and to guard systems coexistence. To this end, FCC (and ETSI in the near future) gave strict indications about the spectral limits to be respected, so as to define, as the purpose of UWB systems realization, the compliance with this spectral mask. The, widely used, choice of Gaussian-like pulses is, however, largely suboptimal from a power emission point of view since they are unable to maximize the signal-to-noise ratio (SNR). Goal of this contribution is to achieve a good compromise, in a cognitive way, between spectral emission, rate and synchronization errors robustness, via a modified version of the Parks-McClellan method, considering channel impairments due to its frequency-selective nature, to the inter-pulse interference and in-band interference.