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Hatzithomas et al., 2011
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@inproceedings{Hatzithomas2011, author = {Hatzithomas, Leonidas and Outra, Lilian and Zotos, Yorgos and Boutsouki, Christina}, month = {apr}, title = {Is Humor a Countercyclical Advertising Strategy}, url = {https://www.researchgate.net/profile/Christina_Boutsouki/publication/261286343_Is_Humor_a_Countercyclical_Advertising_Strategy/links/54818db50cf22525dcb62170.pdf}, year = {2011} }
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Is Humor a Countercyclical Advertising Strategy
Proceedings article published in 2011 by
Leonidas Hatzithomas
,
Lilian Outra
,
Yorgos Zotos
,
Christina Boutsouki
This paper is available in a repository.
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