A straightforward methodology towards the replacement of covalent strategies for the synthesis of multifunctional synthetic materials with a self-assembling strategy that employs multiple noncovalent recognition units to attach multiple functional molecules to a polymeric scaffold is outlined. Design requirements, advantages, and potential applications, as well as the possibility of rapid optimization of materials during the manufacturing process as a result of the parallel character of self-assembly, are presented. While still in its infancy, this novel methodology may overcome several shortcomings of current covalent multifunctionalization strategies and may yield highly complex materials that are extremely difficult or impossible to fabricate with current methods.