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Taylor and Francis Group, Journal of Marketing Management, 9-10(29), p. 973-980

DOI: 10.1080/0267257x.2013.817768

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Brand orientation: Past, present, and future

Journal article published in 2013 by Carsten Baumgarth, Bill Merrilees, Mats Urde
This paper is available in a repository.
This paper is available in a repository.

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