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Baumgarth and Schröder, 2015
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@inproceedings{Baumgarth2015, author = {Baumgarth, Carsten and Schröder, Maria}, month = {sep}, title = {Do urban art-related limited editions jeopardize brand equity? Findings of a laboratory experiment}, url = {https://www.researchgate.net/profile/Carsten_Baumgarth/publication/280609542_Do_urban_art-related_limited_editions_jeopardize_brand_equity_Findings_of_a_laboratory_experiment/links/55bdff2f08aed621de11e865.pdf}, year = {2015} }
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Do urban art-related limited editions jeopardize brand equity? Findings of a laboratory experiment
Proceedings article published in 2015 by
Carsten Baumgarth
,
Maria Schröder
This paper is available in a repository.
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