ABSTRACT Objective: to analyze the emotions and coping strategies of men living in Brazil to the Covid-19 pandemic. Method: a qualitative socio-historical study, carried out with 200 men residing in Brazil. A semi-structured form was applied, made available on an online platform between March and May 2020. The data were analyzed by the Collective Subject Discourse method and sustained in the theoretical reference of Coping. Results: the strategies most used by the men were the following: compliance with preventive measures, strengthening of family/social ties, promotion of psychological well-being, self-care, emotional suppression, externalization of negative feelings, emotional control, positive reassessment, intellectual investment/professional qualification, maintenance of daily routines, adaptation to home office work, physical activity, control of marital conflicts, acceptance, and strengthening of belief and faith. Conclusion: the coping strategies adopted by the men are focused on following a pandemic coping protocol, and on the meaning and channeling of emotion and sense.