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B-to-B-Markenführung, p. 375-396

DOI: 10.1007/978-3-658-05097-9_20

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Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken – Empirische Belege und Managementempfehlungen

Book chapter published in 2018 by Carsten Baumgarth, Marco Schmidt
This paper was not found in any repository; the policy of its publisher is unknown or unclear.
This paper was not found in any repository; the policy of its publisher is unknown or unclear.

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